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Departments/Program

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DEPARTMENT OF HEALTH BUSINESS ADMINISTRATION (HBA) 

HUNGKUANG University 
HUNGKUANG Perseverance and Benevolence

 

Purpose
This Department is mainly attempted to improve the quality of health care, to enhance the administrative performance of health business system and cultivate the administrative talents of health business who possessed both professionalism and virtue, as well as strove to conduct the practical researches on health business administration.


Education Goal

1.

To cultivate students with having these 3 core competencies, including “Health Knowledge”, “Basic Administration” and “Applicable information”, in order to train them to be the talents with possessing the ability to integrate the health business.

2.

To cultivate students with having the secondary professional abilities, including “Care Administration”, “Medical Administration” or “Service Administration”.

3.

To cultivate students with having the practical administration skills, good working attitudes, and teamwork abilities.


Development Feature

1.

To develop the integrated curriculum of health, administration and information competence.

2.

To develop relevant projects and practices for health organization and health service administration.

3.

To establish a close academic-industrial relationships in health business


Curriculum Planning 

In order to cultivate the service and administration talents that necessary for the health industry, this Department provides the specific curriculum as follows:

1.

Required courses of cultivating students with having these 3 core competencies (Health Knowledge, Basic Administration, and Applicable Information).

2.

Model courses of cultivating students with possessing secondary professional abilities (Care Administration, Medical Administration, and Service Administration), and students can flexibly plan and elect these course according to their interests.

3.

Cooperates with other departments to setup 5 interdisciplinary curriculums of cultivating students with having the inter-field competence (Beauty Business Administration, Senior Industrial Administration, Medical Information Administration, Occupational Health Promotion, and Senior Health Foods Marketing) , and students can flexibly plan and elect these course according to their interests.

4.

2-phase Practice: To enhance the practical administration, in sophomore year, this Department will arrange the professional practice outside the school for students, and in the senior year, will arrange an 8-week practice in domestic or foreign institutions and organizations, and the project production courses in order to improve their skills of practical administration by means of the practical operation in industries.

5.

Improvement in Humanization Cultivation: To upgrade and improve their cultivation of “Human-oriented and Life Caring” through the humanization education and service learning.


Faculty Structure
This Department provides quality and stable faculties, and currently possesses 13 full-time teachers, 11 of them possessed a doctoral degree and all of them are above the level of assistant professor, including 1 Professor, 7 Associated Professors and 5 Assistant Professors in the academic and professional fields of business administration, health information, public health and long-term care, etc. The faculty structure is truly matched with the future development for this Department.


Teaching Equipment
Currently, this Department possessed 5 professional classrooms, such as Multimedia Classroom, Health Consultant Teaching Demonstration Classroom, Health Information Classroom, Market Research and Sales Classroom and Project Planning Classroom, which have equipped with latest models of computer and peripheral equipment, professional software, network equipment, broadcast teaching equipment and valuable instrument and apparatus (including Heart Rate Variability Analyzer, High-Definition Blood Circulation Display Tester, Pulse Health Care System).


Career

1.

Employment: Currently, health Industry is one of the key industries for our government, which will also become the fifth Trillion Industry in Taiwan. Thus, it is expected to have a vast selection of employments for students who graduated from this Department. They can serve in health business (such as hospitals, clinics, health evaluation centers, long-term care organizations, health villages, biotechnology industry, health insurance industry, organic product business, medical cosmetics business, medical appliances industry and environmental sanitation business) as the middle/basic levels of managers, marketing planners or related administrators.

2.

Advanced Education: Students can apply for domestic and foreign graduate institutes of Health Business Administration, Public Health, Business Administration, Heathcare Administration, Long-term Care and Health & Welfare.

3.

Certificates: Students can apply for the examinations of relevant certificates in school or after graduation, including Helathcare Executives, Project Executives, Product Marketing Analyst, Accounting Technician, relevant certificates of computer skills (TQC, MOS), as well as related financial and insurance management certificates.

 

 

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